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We Outside

We Outside

In this episode, titled “We Outside!” Leslie-Ann sits down with Petra Roach, CEO of the Grenada Tourism Authority, to discuss Tourism in the Caribbean. They discuss Petra’s  background and how she came to be regarded as a tourism expert.

External Audio Link (link will be priority over audio file): https://episodes.castos.com/615090ace374d0-44455180/32339/5c6f9daf-be73-40c4-b797-f054186fcf96/Sequence-12-1.mp3
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About the Episode 

In this episode, titled “We Outside!” Leslie-Ann sits down with Petra Roach, CEO of the Grenada Tourism Authority, to discuss Tourism in the Caribbean. They discuss Petra’s  background and how she came to be regarded as a tourism expert. They then go into the discussion of Caribbean tourism in the wake of the pandemic, and what Petra and other practitioners have had to do differently in marketing the destinations, including bridging some of the sectors, and focusing on unique marketing, such as highlighting what is intrinsic to each destination. They also discuss the challenges of intra-regional travel and the plans to address those going forward.

 

Takeaways

 Key takeaways include Petra’s own motivation and passion for tourism and travel, which she attributed to her upbringing where she thought of travel as something very exotic— meeting new people, discovering lands, and other cultures and that she thinks of what she does in the context of the old saying that “if you love your job, you won't ever work a day in your life.”

 

Petra talks about the Caribbean region moving together as a unit, but keeping the individuality of the islands, because all islands have limited resources and must give support to each other through initiatives such as twin center holidays, and also mirroring best practices from neighbors and keeping that image of the Caribbean as standing tall and proud, and recognized for not only its beautiful natural resources, but certainly as a product that is modern, progressive, and a workforce that is welcoming; that is very service-oriented, and that is very forward-thinking. She discusses the importance of viewing tourism in terms of who the next audience is going to be, so that you start creating opportunities geared toward them. 

Other takeaways include that destinations never try to be anything other than they are, and that they highlight their uniqueness.

Petra discussed the emerging trends in travel, in which people are much more focused on outdoor experiences and conservation of the environment—sustainable travel, so the Caribbean is a great place to hone those interests based on the natural resources.

Another key takeaway is the need to instill in young people that work in the tourism sector is not about being servile, that there is a real opportunity for upward mobility so that even if you start as a waiter today, you can end up owning your property in five or ten years.

The final major takeaway was the discussion on intra-regional travel and how to make it less of a challenge and make it work for residents of the region. To do so, all the sectors must come around the table. It cannot be just tourism because every sector has a stake, so there is need for chambers of commerce, and the agriculture sector, etc…to finally sit and address those problems and for governments to truly invest in intra-regional travel in a serious way

Episode Summary

Petra Petra and Leslie-Ann discuss passionately the tourism industry in the Caribbean, and Petra shares her expert insights on marketing the islands, highlighting the uniqueness of destinations, and linking the different sectors to truly make for optimal travel and tourism experiences and the growth of the industry.  For example, in Grenada, Petra and her team are focusing on linking tourism and sports, promoting cricket, netball, and other sporting disciplines, as well as linking tourism and agriculture in a farm to table marriage, so that they can attract a diverse traveling public. They discuss conservation and how the modern traveller is interested in sustainability so the tourism industry has had to recalibrate and incorporate that into best practices, and model that within their own practices and offices. 

 

They discuss how each island must never lose what makes it different and unique but must collaborate on big ticket items that will help the region go further together, such as twinning holidays and solving the problems of intra-regional travel because tourism is not only about attracting the travellers from outside the region but also about enabling those from within to enjoy what each other has to offer.

 

They also discussed Petra’s own passion for the tourism industry and how that passion is what she uses to advise young people or to motivate them into getting involved in the industry, because there are great opportunities for successful careers, regardless of what level one enters the industry—They can rise to the very pinnacle, becoming owners or properties, etc. 



About the Guest

Petra Roach, is considered a driving force in the Caribbean tourism industry, bringing a wealth of travel experience and expertise as the CEO for the Grenada Tourism Authority, a role she was appointed to since July 1, 2021.  

 

Her success as a tourism practitioner is well-documented and acknowledged, having been the recipient of several prestigious awards in the United Kingdom and the USA, including the coveted British Travel Awards Personality of the year, Caribbean World – Caribbean Personality of the Year, and the recognition as one of the ‘Top 60 global women travel executives in the last 60 years’ by the Association of Women Travel Executives (AWTE). She was recognized at the 30th Annual Travel Week conference in Las Vegas and named the 2018 Ambassador of the Year by the leading global network of travel agencies - Virtuoso – the first individual from the Caribbean to receive this esteemed award.  

 

Roach previously held several senior leadership roles with the Barbados Tourism Marketing Inc in the UK and the USA, where under her leadership, the destination was awarded the top honors as Best UK Tourist Office at the TTG Travel Awards, the Travel Weekly Travel Awards and Selling Long Haul, as well as the highest honor as Best Tourism Board Overall in the USA at the 2019 Travvy Awards considered the Grammys of the USA travel industry.

 

Roach is a member of the Chartered Institute of Marketing, a Fellow of the Institute of Travel and Tourism, and has also held Directorships of several boards including the Branson Centre for Entrepreneurship, Sport for Life UK and the Caribbean Tourism Organization.

She is considered a top marketing influencer with a strong performance history.

 

Transcript Season 2 - Episode 5

Season 2 - EP5

LESLIE-ANN SEON: Be bold, take risks lead by example, believe in your power. Say what you feel mean, what you say.

Hi, I'm Leslie Ann, host of the new podcast series, SEON180. Join me at SEON180 on this journey of discovery and advancement.

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LESLIE-ANN SEON: Hello again, everyone, and welcome to the SEON180 podcast. This is a Caribbean platform where we discuss professional, personal, and cultural issues of the Caribbean from the voices of the Caribbean.

You can follow me on my website, seon180.com, or my Instagram and Facebook pages for current and past episodes. Thank you so much for joining me. I want to thank my sponsors, Century21 real estate, for continuing with the Seon180 podcast journey. 

Today on the show we're dealing with tourism in the Caribbean, and we're speaking with a driving force in the Caribbean tourism industry. She is Petra Roach, who brings a wealth of travel experience and expertise, and is now Grenada's CEO of the Grenada Tourism Authority—a role she was appointed to since July, 2021. She has previously held senior leadership roles with the Barbados Tourism Marketing Inc. in the UK and the USA, where under her leadership, the destination was awarded the top honors as “best UK tourist office” at the TTG travel awards, the travel weekly “travel awards and selling long haul” as well as the highest honour as “best tourism board overall” in the USA at the 2019 travee awards, considered the Grammys of the USA travel industry. 

Petra is a member of the Chartered Institute of Marketing, a fellow of the Institute of Travel and Tourism, and has held several directorships on the boards of Branson center for entrepreneurship, Sport for Life UK, and the Caribbean Tourism organization. She is considered a top marketing influencer, a game changer, and a force in the tourism industry. Petra, welcome to Seon180.

PETRA ROACH: Thank you so much for having me, Leslie Ann. I'm really, really excited about our discussion today. 

LESLIE-ANN SEON: Thank you very much for, uh, agreeing to have this chat. Um, I know that you and I share a love for the Caribbean, and I am curious as to what triggered your interest in tourism. 

PETRA ROACH: I think as a child, you grow up thinking of travel as something very exotic, you know, going and meeting new people, discovering lands and other people's culture. Yes. And I think that was the thing that sort of precipitated that love. And there is a saying that if you love your job, you won't ever work a day in your life. And I think it's like the bug caught me and I was quite fortunate to have some really strong mentors during my early years, um, who really instilled in me a sense of responsibility that came with tourism, um, and really inspired me to keep going. And the fact that I enjoyed what I was doing just meant that I continued on that path. Yes. Um, you know, with very little distraction. 

LESLIE-ANN SEON: Right. And how did you manage to sort of expand that love for tourism into the region?

PETRA ROACH: So, I always began, um, you know, when you were in the UK, um, you've got very small budgets when you compare them to other, you know, first world or so-called first world countries. And at that time, I think we used the Caribbean Tourism Organization really as the catalyst to get the region more well-known. Um, there are lots of smaller islands who obviously haven't got the sort of marketing arsenal that the bigger ones like Barbados and Jamaica, um, you know, St. Lucia, would have, and therefore, it was incumbent on us to ensure that we carried the region along.

Ultimately, if anybody sneezes in Antigua, then St. Lucia is going to catch the cold. And that's something that I think that we need to be more aware of rather than fighting against each other, that we need to support each other and really ensure that the broader world, that the traveling public understands that the Caribbean, in its entirety, is a safe, culturally, rich, very warm and friendly, welcoming destination.

And on top of that, then everyone can then carve out their specific niches, according to their natural resources and the competencies of their local public. 

LESLIE-ANN SEON: Yes. And I think that's where your niche comes in and your, your specialty and experience, the fact that you can carve out a niche, um, for tourism in any particular island, based on the unique features that you see, because by nature, tourism is highly competitive.

PETRA ROACH: It's highly competitive…

LESLIE-ANN SEON: and we are all small islands competing for the same markets.

PETRA ROACH: I know, but you know what. There is a big market out there that other regions of the world are actually honing in on. So, ultimately bringing the awareness of the Caribbean region will help us to steal some of that market share from some of those other regions.

Um, And again, you have to recognize that we all have limited resources. It might seem a lot, in Caribbean terms, but when you look at, at what is being invested to market tourism globally, we are, but a drip of water in the bucket. So ultimately, um, you know, we have to give support to those members in, um, in our neighboring area. Yeah. And, I really feel strongly that there's a big opportunity for us to continue looking at things like, um, you know, twin center holidays, and also looking at how we can take best practices from our neighbors and ensure that we instill that into the product that we're developing, as well. So it's all about ensuring again, that the Caribbean stands tall and proud, and is recognized for not only its beautiful natural attribute, but certainly a product that is modern, that's progressive, and a workforce that is welcoming; that is very service-oriented, and that is very forward-thinking, and that's really important because I think we tend to, we have a tendency really, to think only about the now. But tourism, you've got to start thinking about who your next audience is going to be, and you start inculcating in them the love for the region. And then, obviously, specifically, to your destination, which is why, at the minute, we are having a big push for sports tourism, because there are lots of younger students who come on cricketing tours or netball tours, hockey, et cetera. And they meet their friends. They meet friends for life. Um, that's their future network, but also they start to feel comfortable with, um, the destination and that then transcends into them growing up and getting their own wealth and coming with friends and bringing their families and then being the grandparents, bringing the grandchildren. So, um, I think that really, for us to ensure that we get the maximum economic benefit, but also developmentally, that benefit from tourism, we have to look at mapping out a longer term plan. 

LESLIE-ANN SEON: Yes, I see. I, I see what you mean because so often, I hear tourism marketing practitioners talk about the fluidity of the field, and how many changes and challenges you face to keep destinations fresh and to keep the market engaged. And we've just come out of the core of the pandemic, hopefully, um, that has sort of made the Caribbean step into neutral. Uh, we've been decimated with, with the tourism arrival figures, et cetera. What are we doing differently now to recapture, maybe traditional and new markets? And, and what changes have you seen?

PETRA ROACH: I think the customer and what they're looking for has changed intrinsically. People are looking for that, you know, wide open spaces. They're looking for wellness opportunities. They want to get outside and go trekking. They want to go cycling. They want to go walking. Um, you know, they are looking to give back. There’s a lot more empathy and that desire to leave a place better than they found it. Um…

LESLIE-ANN SEON: Social conscience arising? 

PETRA ROACH: Social conscience, absolutely, and, and, and, and you know, that feeling that we have gone through such a difficult time—that we have to be appreciative of what we have and the privileges that we have. And, therefore, we have to give back. People also, they don't want that sort of transactional, just come lie on the beach, et cetera. They want to have that immersive experience. They want to get up close and, and, and connect to the community. And I think that specifically for Grenada, that ticks all our boxes, you know? Um, I remember the first time I came, it was really a moment where I stopped and I took in everything that was around me and sort of took a deep breath and then literally exhaled, um, and then recalibrated and took a step back in time, almost—Away from that stress. And you know, you, you talk about removing yourself from your stress of everyday life, right. And the surroundings here, very naturally, um, offer that ability. 

So as a destination, what we've done is looked at how we can promote all those natural assets, um, so it's about developing a volunteerism program as well. When visitors come, we've got a plethora of activities that they can become involved in. They can teach kids to swim, they can go and plant a tree in the mangrove. They can do lion fish hunting. They can go onto the artificial reefs and, you know, do beach cleanups, et cetera. And as a Tourism Authority as well, we are also playing our role because we are very firmly of the, of the opinion that we have to show by doing ourselves. So the team goes out and, you know, they will get involved in the beach cleanups and in the, in the office, you know, we don't use single use plastics. Everyone uses their, um, reusable, PureGrenada, um, mugs, et cetera. And the visitor, therefore, is interacting with us and the people of Grenada, Carriacou and Petite Martinique in a place where they are feeling very, very positive, because they feel as though something that they're doing is benefiting the world and that they're leaving a positive footprint. 

We’ve also recognized that the diaspora has a really important role to play, especially when you've got limited budget, because ultimately everybody wants to go out and talk about how wonderful their nation is. Yes. So we have actually formalized, um, a program, a training programme, where again, some of those things that when you're coming home, you might not necessarily know, like how many rooms a hotel has or, you know, what sort of product that hotel, um, offers. We are ensuring that we're doing that training. So rather than just saying, oh, I come from Grenada, or I come from St. Lucia, I come from Jamaica—You can say, I come from Grenada and I'm a certified “473Connect” travel expert. Um, and therefore, if someone says, well, I'm going with my family, um, and my kids who are 18 and 21, then you know which property would be best suited to them and also, what activities they would also want to be engaged in. And again, how they can get involved in philanthropic, um, gestures, and sustainability is also at the core of, um, you know, people’s um, motivations as well. And what we have decided is that every single touchpoint of the visitor experience has to reflect our commitment to, um, conservation and sustainability of the environment.

So, therefore, we used to have a dive festival. We reskinned that and renamed it, the “Dive and Conservation Festival.” And we took the time, not just for people to come down and go diving at, you know, um, several of the amazing dive spots that we've got, but also for conversations to be had in terms of how we can mitigate climate change in terms of how we, as travelers, can be more responsible and how our behaviors can better impact, um, you know, these natural scarce resources that we've got. 

You know, agriculture is such an important part of our everyday life. It is. And, I think that one of the things that people saw was that during the pandemic, you know, literally a market was dried up because we didn't have visitors coming in. So, therefore, that commitment to the, um, cooperation, deeper cooperation between the agricultural sector and the tourism sector is something that we're going full speed ahead on because, you know, before, 10 years ago, we would've talked about, oh, I had a bottle of wine flown in from, you know, France, or I had caviar from the Caspian sea—and now we're saying, well, no, this carrot that is on my, my plate, that was dug up 30 minutes ago. And, you know, farm to table…And, therefore, those sector, intersectoral linkages that we've talked about, but never really followed through on, we really want to ensure that they do flourish, um, and bare fruit, and wrapped around all that, I think it's really important in terms of the developmental component. What is the legacy that we leave with our people? Because you sit back and think about, you know, the eighties or even before our time, um, where people started off as waiters and they ended up as waiters. Well, that's not the society or, or the environment that we want to be a part of. We want that people see being involved in the tourism industry just as attractive as being a doctor or a lawyer. 

LESLIE-ANN SEON: And you can climb the ladder to the top. 

PETRA ROACH: You can climb the ladder…There is a vision board, and you use those persons who are, you know, ambassadors and influencers who have done that climb and now have their own businesses. You use those for, um, to stimulate that desire and that commitment to the young people and that interest to the young people who are coming into the industry today.


LESLIE-ANN SEON:  Yeah. I'm listening to you and I'm realizing that you are actually describing a very different profile of the tourists that we knew, um, 10, 15 or even 20 years ago, we, we joked about the, the social conscience, but people are very interested in conservation, in the environment, and it's no longer about just coming to the Caribbean to lie on the beach and be served and head back on your plane and wait for your next trip. It's a lot more, and yes, I'm glad that, um, tourism marketing practitioners are seeing that and exploiting it, um, for the Caribbean. But I wanna ask a sort of serious, tough question, um, because we were speaking with, uh, the Premier of Nevis, uh, Mark Brantley, and there were two points that he made that resonated with me: And that is in the Caribbean, we have this belief that, um, tourism is only associated with Caucasians from Europe or North America, and we pay very little regard to intra-regional tourism and what our Caribbean folks are doing in terms of visiting their other islands, whether it's through carnivals, music festivals, sporting events, like cricket, et cetera. What are we doing to harness this a lot more in post pandemic? ‘Cause we've just finished a few carnivals. Barbados, St. Lucia, St. Vincent,  Grenada would be just finishing its carnival, you know... How are we using that as a marketing tool?

PETRA ROACH: I think we…, the struggle is not a marketing struggle. The, it is not a marketing struggle. The struggle is in terms of logistics and we simply have a challenge in terms of capacity intraregionally, and that connectivity, and also the pricing structure. And I know that it is an age-old conversation about what we do as a region in terms of our taxation, because it is a reality that if I want to fly from here to Barbados I'm going to end up paying three or four hundred US dollars, which is going to be comparable to if I were flying to Miami. And, therefore we have to recognize that if we are going to build not only a region, or travel that's based on leisure, but also we are looking at how we capitalize on each other's, um, unique selling points, how we capitalize on the produce that others in the region grows or produces. We can't do that unless we bring down the rate of travel.

LESLIE-ANN SEON: Right. Um, and first we have to get the planes in, Petra. What’s happening with that? If I'm going to BVI, my husband had to go to New York in order to get to the British Virgin Islands. I mean, that's ridiculous. And more and more people are experiencing that—whether we have to travel from the Southern Caribbean to the north or from the Northern Caribbean to this, to the Southern Caribbean. So, as a tourism marketing authority and practitioner, what are we doing to agitate our governments and stakeholders to really start looking at this, um, with laser focus?

PETRA ROACH: And again, it can't be just tourism-focused. It's got to be that we have the agricultural sector on board; that we've, um, you know, the, so it's collaborative, the chamber of commerce; the, um, manufacturing sector. Everybody has got to come around the table and sit down and look at where the benefits will accrue and what the opportunity costs are, as well.

Yeah, because again, Leslie Ann, the simplicity is that when you've got limited budget to, um, to invest, you look for where you get the biggest return. And currently, the biggest return is going to be from that customer who is coming from outside of the region, who is going to be spending a much longer period of time, and who is going to be spending also a lot of time actually enjoying the attractions of the island. Um, but intra-regional travel is absolutely critical on the agenda going forward, but again, we always talk about who was going to put their money behind actually making it into a reality because airlines—I had a friend of my family’s who would always say Petra, if you're a billionaire and you want to be a millionaire, invest in an airline. And that was Bruce Kaufman from TIA. I always remember it, because the reality is, it is a difficult proposition to operate. So, therefore, there has to be that commitment also from the government of the regions and also from the private sector to subsidize, absolutely. And then it always comes down to that crunch. Where am I going to get the biggest bang for my buck? Is it going to be with that intraregional connectivity or is it going to be outside of the region? 

LESLIE-ANN SEON: Uh, yeah, so it comes down to, to dollars and cents, so to speak.  

PETRA ROACH: So, if it were a simple answer, I think that we would've had the solution in place a long time ago but unfortunately, um, it really is about having that, um, extra financial, um, reserves and resources to underpin those sorts of operations. 

LESLIE-ANN SEON:  So, what do you see in the future, Um, in terms of major opportunities going forward, um, for tourism in the Caribbean and Grenada, is there anything that stands out to you—this is where, this is the direction we need to take, or this is what is trending and we need to, you know, follow the trend and, and get in on that bandwagon. Where are we headed?

PETRA ROACH: I think what's really important is that we never try to be anything than we are. The visitor isn't looking for that contrived experience. And, I think more so, we have to ensure that we grow the industry very empathetically in line with who our people are. 

So, for example, you look at Carriacou, it's a beautiful island. Um, very, you know, pure, quiet, laid back, but with people who love the water, right? So when we are looking at hotel development, it's about looking at, for example, properties that may be interested, may be suitable for people who are coming to learn to sail or learning to swim or learning to fish, you know, so that we, we ensure that tourism organically grows rather than is planted, and we are talking about having that open canvas where we can sit down and create the blueprint for what fits in with the natural topography of the island, as well. So, you know, building properties, which are very, um, green, which are constructed with bamboo and words and are, you know, very lovingly integrated into the countryside, ensuring that again, it's not about building water slides, um, for kids, but that you are actually taking the kids out into the ocean and letting them, you know, just use the natural resources. I think for Grenada, especially, we have, it's such a beautifully, pure natural island, um, that at the end of the day, there isn't anything that needs to be contrived. 

I think that, um, travel with a purpose is going to continue to be, um, one of the growth pillars for us because ultimately people want to know that they are giving back. Again, in terms of romance, there are so many stunningly, beautiful places that people can get married here, or they can get renewed or they can get their babymooners. You know? Um, so that is a very, um, important growth pillar for us, as well. And then you look at the diving, um, resources that we've got. Um, again, Bianca Sea is one of the best rec dives in the Caribbean. Grenada is known as the “Rec diving capital” of the Caribbean. And then we've got the, um, wonderful underwater sculpture park, which was the first of its kind, established in 2006, and then, of course, Spice Mas. 

We really, as a community of Caribbean islands, have something that is very authentic to the region. And I can tell you that the one thing that has been bubbling on people's nerves for the whole time is, oh, I want to get on a flight and get to Spice Mas. And, um, you know, at the end of the day, it's not just about, um, people coming and the economic benefit for that period, but it's also having that opportunity to ensure that we hand down the genesis of the carnival, you know, why was it that the carnival came to being. Every, um, destination has a different reason. For us, it was emancipation of the slaves, um, for Barbados it was in celebration of the ending of the crops; and for Trinidad, it’s the, um, Catholic faith, et cetera. So, we have to ensure that we don't get too carried away with all the parties, et cetera, but make sure that that narrative and that integrity, um, of the, the, the carnival remains, um, and that also we provide a, a good stable environment for all of those small and medium-sized enterprises who benefit from events like carnivals for them to make money, as well, and for them to look at how they build their businesses in a very sustainable way. So there's lots of opportunity in the future. It’s um, it's, um, almost difficult to choose, which are the pillars that we're going to be focused on. Um, but our commitment really, at all times, is to ensure that first and foremost, that the integrity of who we are as a people is never compromised;  that tourism is not seen as being just for those people who own property. It’s got to be that each and every person in the population recognizes that tourism is their business and that they really continue to give a genuine warm welcome, not just to visitors, but also to all of us. And, we will continue also to focus on ensuring that we got those developmental opportunities for, um, you know, the, the youth who are coming into the industry—Making sure that they recognize that they can start as a waiter today, but that in five years, ten years’ time, they can be owning their own establishment. They can have a training center where they're teaching other, um, people to be waitresses or to be a mixologist, et cetera., or they've designed their own drink, which is then used for export, or they designed their own piece of jewelry using the local, um, you know, materials, et cetera. The, the world is our oyster. You know, we've got to recognize that ultimately we can, with the resources that we have here, really produce a very successful and inclusive industry. 

LESLIE-ANN SEON: I'm glad you, you made that statement because my, my last question to you was going to be, what would you tell a young person to encourage them to get into the field of tourism in some way, because so many people now feel it's a fragile industry, there is not much room for elevation, you know, it's too servile, um, but in listening to you describe, you know, the multifaceted nature of the, the industry and what one can accomplish, what do you think would be your parting words to a young person thinking about entering the tourism industry? 

PETRA ROACH: It would be how I started—when you love a job and you do it with passion and enjoyment, you won't feel as though you've ever worked a day in your life, and I think that tourism gives one the opportunity to meet a broad network of people, for us to have understanding and appreciation of different cultures; for us to also play a pivotal and important role in building of the economy and the country, by extension; and also, you know, the opportunity for a life-changing professional career. So there are loads of ticks and ultimately, I know from personal, um, experience that those ticks can be realized. 

LESLIE-ANN SEON: Thank you so much Petra. I can see the joy on your face as you speak about your field and your profession, and I'm sure that it will resonate with our audience, as well. Um, this is a, a very important topic to us in the Caribbean, the sustainability of tourism, where we are moving forward—how we move forward with it to benefit, not just our country, but all our, of our communities, Um, in the Caribbean. Thank you so much Petra. 

PETRA ROACH:  Thank you so much, Leslie-Ann. And enjoy the rest of the festivities.

LESLIE-ANN SEON:  And enjoy the rest of the festivities.

PETRA ROACH: I will…

Leslie-Ann Seon: We’re onto a series of carnivals now, and then in the diaspora, we have Brooklyn. We have Miami, we have, and then Nottinghill. So, we want everybody to enjoy it and, uh, uh, take a respite from the, the very awful pandemic, uh, quarantine and isolation that we've been experiencing over the last two and a half years. Thank you so much for joining me at this beautiful location. 

PETRA ROACH: Absolutely stunning. Isn't it? Thank you.

LESLIE-ANN SEON: It is. Thank you. 

I wanna thank Petra for joining me on this Seon180 podcast, and for speaking so passionately about a subject and an industry that she enjoys so immensely and for imparting her expertise on the tourism sector in the Caribbean. Thank you audience for joining us in season two on this Seon180 podcast journey. I've enjoyed making these presentations for you. Thank you for your feedback and your comments. 

Special appreciation to our sponsors Century21 real estate for keeping with us throughout this season two. And I must extend deepest thanks to the owners of this beautiful location, The Pointe at Calivigny, St. George—for the gorgeous backdrop and view that you've been entertained with, for this episode.

Thank you everyone. We will see you again in season three. Be safe, everybody.

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